Client
DKT
Task
Develop a through provoking campaign targeted at woman that they have the choice when it comes to falling pregnant/having children and Lydia is the trusted partner for their contraceptive needs.
Deliverables
We came up with the campaign My life, I decide when. A series of 4 print adverts for various print publications.
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/58ed42a4-f2d5-4ef1-a64f-237ec6031dd1_rw_1920.jpg?h=c88603e9a36aea0cba6443252e732cb9)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/27c921ca-82f3-434f-861b-d5e963c5fa19_rw_1920.jpg?h=b90cfef9154fa851e9309ce187805a25)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/0c89ea63-c429-4de2-b860-f4d41003bb14_rw_1920.jpg?h=fb6a61b717c2aec41a1e9727bfed350d)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/5b127e4e-a496-4dd2-ba28-07d9077049e1_rw_1920.jpg?h=dfe05ab0d5059525a0d5c5a678973963)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/e0d551a5-f9f5-4683-9c76-3d0bddf7b1a9_rw_1200.jpg?h=7b1c3fe34305c28f2a5495281e8eeab7)