Lydia wanted to refine its visual style and then document this in a formal brand style guide to ensure consistent application and empower implementation partners.
Phase 1: DESIGN DEVELOPMENT - Exploration and development of refined assets for the Lydia brand, taking into account the existing visual language and desired market positioning. Which included design research, audience segmentation, messaging, tone of voice and visual style exploration.
Phase 2: TECHNICAL DOCUMENTATION - Design, layout and specification of a brand guideline manual.
Phase 3: PHOTOGRAPHY - Shoot a lifestyle customised photoshoot.