Client
Europe & Asia Commercial Company Limited
Task
Develop a localized Myanmar brand strategy and communication approach
Deliverables
Provided a detailed brand strategy and communication approach for Fire Dragon that clearly profiles the right customer/Target Audience for a B2C business and a top-line marketing plan with concept creative to show the implementation of the strategy, messaging and creative look and feel.
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/f5c8b1c5-8f00-45ab-9f82-d1cd47203630_rw_1920.jpg?h=e26820a88bc93a3316facb410f9fb0aa)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/77c6d09e-bd0a-4d5e-a79b-c7915f07c621_rw_1920.jpg?h=740bc8c266f77a61fddea837915ac60b)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/68b6f120-31ed-4d5a-b04e-4bc6e2753b88_rw_1920.jpg?h=50af50cf832aa1ffd8809e8a3a4f3a2d)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/3b55c590-10fa-4621-b3fb-6a1242744f79_rw_1920.jpg?h=634d9b61f3bb4a2a3781067738e9f033)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/e62b72c5-065e-47ed-af30-09ab62e6e2fa_rw_1920.jpg?h=7de310b9fd89cb2216fb1fce773da1d3)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/26264c69-55b1-47e6-9032-2456a815f72b_rw_1200.jpg?h=0cdffc83ce51d11700a53e38e639a97c)