Client
Europe & Asia Commercial Company Limited
Task
Develop a localized Myanmar brand strategy and communication approach
Deliverables
Provided a detailed brand strategy and communication approach for Fire Dragon that clearly profiles the right customer/Target Audience for a B2C business and a top-line marketing plan with concept creative to show the implementation of the strategy, messaging and creative look and feel.
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/4e1a86aa-b679-4f6b-bdde-06ff20c5fafe_rw_1920.jpg?h=28daf8d24cde54fbd8033801673ed4bf)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/4664b625-fdf7-4749-9995-4f6060a84d93_rw_1920.jpg?h=200031fed29422c814b4dfa0a2c0ffbd)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/28edf75e-a2a0-44a5-b5e4-628a80ec813e_rw_1920.jpg?h=956d52887e3c7017f67e74f80ffdbf2f)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/72d5f0c1-9563-4ec9-af0e-1dc2ecd2a676_rw_1920.jpg?h=01fbf9a709e73e4d88ffac48dcb3c14b)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/08cb75ff-ea23-43dc-9baf-3b2eb637d97f_rw_1920.jpg?h=dd4a17bfb40368b6a33c2f942007b16c)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/f4167348-0d66-4f01-b2fe-e6e30cbc1ca7_rw_1200.jpg?h=eea18bc24de38190ddfd888436c5e163)