Client
Europe & Asia Commercial Company Limited
Task
Create a PET bottle shape that is unique for Lion Energy drink and also using the brand codes on the heat wrap packaging sleeve to ensure visibility on shelf and instant recognition.
Deliverables
Delivered to two bottle shapes the first having a more standard bottle shape but with strong usage of the Lion Energy drink brand codes. The second bottle is a unique rectangular square shape, which is unique to competitor bottle shapes in the market, and still using the lion energy drink distinctive brand codes to ensure visibility and consumer recognition on shelve.
