Client
Europe & Asia Commercial Company Limited
Task
Develop a localized brand strategy and communication approach. Refine its visual style and then document this in a formal brand style guide to ensure consistent application and empower implementation partners.
Deliverables
Provided a detailed brand strategy and communication approach for Goody cooking oil that clearly profiles the right customer/target audience for a B2C brand. Also develop a top-line marketing plan with concept creative to show the implementation of the strategy, messaging and creative look and feel.
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/b89fb2f2-ef44-4555-956a-55894d9a6399_rw_1920.jpg?h=1a7064339ff8fd0ab6d0ebaec6d25386)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/b1e59ee2-f91d-45ff-a95c-572a63f473cc_rw_1920.jpg?h=5808ae1ce10f3b36678761cc03114a49)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/c4d60f5b-ba8f-45b4-89e0-c1377bb4831a_rw_1920.jpg?h=3fec2d13bf45b107a53e93ebfc6adb2d)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/1c00222c-434b-4f4a-9434-16d9f4989c1c_rw_1920.jpg?h=47c61cbe57a5f62e7823b621eb1b3711)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/c63f43da-b598-4f6d-82dc-9cdc572dd534_rw_1920.jpg?h=1a5c4998c0de496d8af6d6d8ac437264)
![](https://cdn.myportfolio.com/99f5e3b9-7efd-46c4-b47c-7d7c0450a655/48d7ecd5-f4d8-4330-b9f1-36000d142c66_rw_1200.jpg?h=2ef9928b20b7b36ae70aebc8e6f71d75)