Client
Europe & Asia Commercial Company Limited
Task
Develop a localized brand strategy and communication approach. Refine its visual style and then document this in a formal brand style guide to ensure consistent application and empower implementation partners.
Deliverables
Provided a detailed brand strategy and communication approach for Goody cooking oil that clearly profiles the right customer/target audience for a B2C brand. Also develop a top-line marketing plan with concept creative to show the implementation of the strategy, messaging and creative look and feel.
