Client
WFD (Women First Digital)
Task
Find My Method is a global advocator for sexual health and wellness across developing nations globally.
They approached us to reposition their dated brand and evolve its visual identity to attract funding and deepen its relevance with its target audience.
Deliverables
We conducted an in-depth research process consisting of qualitative interviews with key stakeholders, trend analysis and secondary research to inform a unique and refreshed value proposition for Find My Method. This then guided a rejuvenated brand style that gears the organisation up to achieve its long-term growth objectives and maximise its positive impact on sexually active people around the world.
Detailed segmentation of its audiences was conducted and informed a customised communication approach that emphathises with the rich cultural nauances around sex in different markets - ensuring the brand will be and remain relevant to a divergent target audience.
