Fuso Marketing Strategy

Fuso is a Japanese truck manufacturer and exporter of renowned quality and endurance that has been a mainstay of the Myanmar logistics landscape for decades.


Idea Foundry was approached to work with the brand and its local agent to create a holistic communication strategy for 2018.


Armed with local market knowledge, research feedback and qualitative data gathered through client interactions, we developed a marketing plan that blended the best of the international brand, its local reputation and the unique Myanmar landscape into a sound strategic framework that was developed into a range of suggested messaging, campaign visuals and tactical ideas to guide the brand’s 2018 marketing efforts.

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