Mazda Marketing Strategy

Mazda has seen an evolution of its global reputation from a fun brand for young consumers to a premium vehicle offering significant value to an aspirational, upwardly mobile audience.


Idea Foundry was requested to work with the brand and its local agent in Myanmar, to develop a 2018 marketing strategy that respected the brands history and future direction but also aligned to the unique needs of a complex Burmese market.


We developed a robust marketing strategy to target the country’s ambition audience as well as a set of campaign visuals that truly stand out from the clutter and expected marketing in the Myanmar automotive sector.

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