About Us

The Idea Engineers

A unique collective of killed crafts people from different backgrounds in brand, marketing, creative, strategy and insight and analytics collaborating to craft solutions that ignite and drive disruption and ultimately deliver the best results for the brands we work with in a constantly changing consumer world!

Brand Development

  • New Brand Engineering or Existing Brand Evolution
  • Brand Strategy and Brand Architecture construction
  • Portfolio Strategy Development
  • Brand Design, Roll-out and Brand Technical Documentation

Marketing Communication

  • Consumer Journey Design


  • Marketing Strategy and Campaign Development
  • Digital Marketing Strategy Development
  • Ideation/Concept Development
  • Marketing Measurement and Effectiveness Framework Design
  • General Trade and Purchase Intelligence

Creative Design

  • Creative Campaign Design and Roll Out
  • Packaging Design
  • Brand Design

Our Lead Engineers

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Jacques Erasmus

Jacques Erasmus

Managing Director

Jacques Erasmus

Jacques Erasmus

Managing Director

Clayton McCoy

Clayton McCoy

Strategy Director

Our Vision




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